Frank O'Donnell
Chief Technology Officer

Frank O’Donnell has spent most of his career creating and scaling advertising solutions in emerging media. Recently Frank worked at Microsoft where he managed the Universal Ad Client development team that integrated advertising into Xbox, Windows Phone and Windows 8 platforms. Additionally, he led the team that created the most popular advertising solution for the Windows Phone.
Prior to Microsoft, O'Donnell was the director of development for Massive, the dominant video game advertising company, which was acquired by Microsoft in 2006. Frank architected and managed the implementation of Massive’s ad serving solution from scratch, grew out the development team, and managed the technology transition after acquisition.
O'Donnell has also led technology teams for both Barnes & Noble and DoubleClick. At DoubleClick he cut his teeth in online advertising and managed the adserving, inventory forecasting, and user profiling development teams. He designed DoubleClick’s first audience targeting system Boomerang and personally wrote the database schema and initial code to construct targetable audience segments. This was the first online retargeting product.
Prior to DoubleClick, Frank worked as a consultant for Oracle Corporation. He designed and created large scale enterprise data schemas, custom interfaces, and custom workflow solutions for numerous clients.
Frank has a bachelors in computer science from Harvard University.



