Jack Hallahan

Vice President of Mobile Innovations

Well-regarded for mobile marketing and advertising expertise, Jack offers unique insights in strategy, branding, social, and rich media for Mojiva.  Since Founding Tap Mobile Consulting in 2009, Jack has advised emerging media rising stars in Hyper-Local Marketing & QR Codes (JAGTAG), Mobile Advertising (MOVOXX), Personal Tech (Tecca.com), Music & Entertainment (The Club & NY Rock Exchange) and Travel (MondoWindow), and Group Texting (Huddle). His innovative approach for cross-platform (online and mobile) news aggregator 1Cast yielded the first pre-roll ad to interact with display. Jack recently helped launch social media breakthrough platform Blancspot. Featured as “App of the Week”, Blancspot quickly vaulted to #2 behind CNN in News Apps.

Jack launched the industry’s first mobile television ad platform with MobiTV, helping major brands break into mobile, including: BMW, AXE, Jeep, Intel, Anheuser-Busch, Sony, HP, Visa USA, McDonald’s, Daimler-Chrysler, Coke, L’Oreal, FOX, Navy, and Nikon.

Jack brings to Mojiva Industry knowledge focused on cross-platform integration from years working with brand owners and agencies, including Chiat/Day, AKQA, Sports Illustrated, Men’s Health and Young & Rubicam.

In 2007, Jack won MEDIAWEEK’s "Best Use of Mobile" for Lion's Gate Films. He was named 2008 “Mobile Ambassador” at the MEA “Best of Mobile Entertainment” Awards, and holds an Emmy Award for Innovation: Mobile TV Interactive Advertising. Jack was twice elected to the Mobile Marketing Association (MMA) Board of Directors, and Chaired MMA’s Television and Video Committee from 2006-2008.

A prolific speaker, Jack has keynoted or sat on numerous industry panels at many notable industry events, including AAAA’s National Conference, ANA Conference, iMedia Breakthrough Summit, Chicago Advertising Association, Digital Hollywood, MediaVest Emerging Media Conference, AD:Tech, NAB, NATPE and CTIA Shows.