Text Ads

Text Ads are an optimal way of advertising on mobile devices. They are delivered to mobile websites (WAP) across the entire Mo'Jiva publisher network - properly formatted according to WAP specifications. The platform's complete targeting capabilities (i.e. location-based, device characteristics, time and channel) are fully available for Text Ads.

Text Ads pricing models supported:
CPC (cost-per-click) or CPM (cost-per-1000 impressions).



Standard Text Ad specifications (follows Mobile Marketing Association [MMA] guidelines):

• 35 characters max total, including spaces
• Depending on mobile device - 3 lines max, up to 16 characters per line
• Can support multiple ads per mobile page

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Banner Ads

Banner Ads are a great way to attract users attention on mobile devices and redirect them to mobile landing pages. Mo'Jiva follows the MMA guidelines for the different sizes supported on the Mo'Jiva framework.

Banner Ads pricing models supported:
CPC (cost-per-click) or CPM (cost-per-1000 impressions).

Standard Banner Ad specifications (follows Mobile Marketing Association [MMA] guidelines):

Small Image Banner



Dimensions: 120 x 20 pixels.
Formats supported: GIF, PNG, JPG

Medium Image Banner



Dimensions: 168 x 28 pixels.
Formats supported: GIF, PNG, JPG

Large Image Banner



Dimensions: 216 x 36 pixels
Formats supported: GIF, PNG, JPG

X-Large Image Banner



Dimensions: 300 x 50 pixels
Formats supported: GIF, PNG, JPG