Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthly Global Reach
With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva's Global Saturation Is Attributed to Growing Demand From Advertisers and Publishers for a Mobile Presence
NEW YORK, NY--(Marketwire - Feb 2, 2012) - Mojiva, the mobile ad network that specializes in making "big idea," cross-platform, mobile strategies come to life at scale, today announced a monumental achievement as the first mobile ad network to reach more than one billion unique devices globally each month.
Key findings and statistics from Mojiva's rapidly growing mobile ad network include:
- More than 45 Billion monthly ad requests, in 190 countries.
- Reach of approximately 224 Million monthly unique devices in the United States.
- The United Kingdom, Germany, France, Spain and Italy achieved significant saturation of devices serving mobile ads to more than 33 Million, 10.6 Million, 5.5 Million, 6.4 Million, and 8.7 Million devices respectively.
- Content partners on Mojiva encompass more than 8,000 publishers and apps.
The staggering growth of Mojiva's ad network is attributed to the exponential usage of smartphones and tablets globally, as well as an increase in advertisers extending campaigns into mobile. In June 2011, research firm IDC predicted that vendors would ship more than 472 million smartphones globally in 2011. This has resulted in similar growth in mobile advertising, as eMarketer predicted that mobile ad spending will grow to $2.61 billion in the US alone in 2012.
"Mojiva's achievement of this significant milestone underscores both the dramatically growing importance of mobile devices in online content consumption and Mojiva's role as a key enabler in monetizing mobile media," said Robert Coolbrith, senior research analyst at ThinkEquity. "We believe that mobile advertising will rapidly become a key component of large brands' marketing mix over the next five years and that ad networks and tech-driven intermediaries such as Mojiva will help to accelerate this shift by driving efficiency and transparency across the mobile ad ecosystem."
"Our primary goal is to help marketers deliver relevant advertising to the right mobile users within premium apps and mobile web content, and to make it worth the effort by delivering scale. This is no easy technical challenge. Surpassing one billion unique devices reached per month is indicative of the quality of our technology and our commitment to being leaders," said Dave Gwozdz, CEO of Mojiva. "With this kind of reach across all types of tablets, smartphones, etc., marketers that want to reach the mobile consumer can move the needle in a hurry."
The billion unique devices seen on the Mojiva mobile ad network are made up of smart phones, feature phones, tablets and touch screen devices such as the iPod Touch, and data is from the month of December 2011.
Mojiva (www.mojiva.com) is a mobile ad network, which reaches more than one billion devices globally and represents 8,000 mobile publishers and apps. Through deep and open integration with all major rich media providers and ad servers, Mojiva provides ad agencies with every imaginable mobile media execution across mobile web sites, apps and devices. Founded in May 2008 and based in New York City, Mojiva is led by a team of advertising and media veterans from Google, Doubleclick, Yahoo!, Microsoft, AOL and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva is an independent mobile ad network operating under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Bertelsmann Digital Media Investments and Shamrock Capital.