Rich Media Impressions Increase by 235% in Three Months According to Mojiva Network Report
Global unique device reach hits 1.1 billion for January 2012
New York, March 28, 2012 – Mojiva, the mobile ad network that specializes in making mobile display advertising strategies come to life at scale, today released the Mojiva MAP (Mobile Advertising Portal) highlighting mobile advertising trends in North America from November 2011 – January 2012.
Through the analysis of billions of ad requests, the findings showed that rich media ads experienced a phenomenal 235% spike in impressions over this three-month period across the globe.
In addition to the spike of rich media in mobile, several other device and advertising related trends are highlighted in the report:
- Mojiva continues its momentum, reporting a global reach of 1.1 billion unique devices in January 2012
- More than 60% of ad requests in the North American region came from apps in January 2012.
- Gaming publishers experienced a 24% boost in impressions, while Social and Tech publishers saw an impression increase of 33% over the reporting period.
- An average of 70% of users on the Mojiva network used Wifi to browse the web or access their apps, instead of their carrier data signal.
“By analyzing billions of ad requests from the North American region, we saw two strong trends around rich media and gaming,” said Amy Vale, Vice President of Global Research and Strategic Communications for Mojiva. “The increase in rich media impressions in mobile will continue to grow as advertisers begin to realize its true value and how consumers gravitate towards those ads. Mobile publishers should take note of this and ensure inventory is certified for these types of ad units.”
*For more information or to download the full report, please visit: http://www.mojiva.com/news/mobile_research
Mojiva (www.mojiva.com) is a mobile ad network, which reaches more than 1.1 billion devices globally and represents 8,000 mobile publishers and apps. Through deep and open integration with all major rich media providers and ad servers, Mojiva provides ad agencies with every imaginable mobile media execution across mobile web sites, apps and devices. Founded in May 2008 and based in New York City, Mojiva is an independent mobile ad network operating under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Bertelsmann Digital Media Investments and Shamrock Capital.