Quantifying Mobile Advertising

2.5 billion phones and 2 million mobile devices are sold daily.
The global market for mobile advertising was $900 million in 2006. It's projected to reach $11.6 BILLION in the next five years.

With numbers like that, it's clear that the mobile platform is a wide-open space for content, media and advertising.

The Mobile space offers limitless opportunities not seen since the earliest days of the internet. The trick is to avoid that "learning curve" of those early days, and ensure that content and advertising is directed to the right audience, not just thrown out there.

Mo'Jiva is the first to have cracked that code. We give advertisers and publishers a simple, efficient way to target their message, product or service in this hyper-driven media platform.

Mobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. We see a tremendous opportunity for brands to target segments that traditional media reach less efficiently and help them run truly integrated communication campaigns

- Frank Boulben, Vodafone's Director of Strategic marketing & Communication Planning
 

 

 


Mobile Advertising


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