Mo'Jiva's "White Label" Offering Powers Publishers and Agencies to Manage Mobile Marketing Strategies

New York, NY - July 21, 2008 - Mo'Jiva (www.mojiva.com), a mobile web advertising platform created to simplify the creation and delivery of location based mobile web advertising, is offering agencies and publishers an easy way to manage their mobile marketing strategies. Through Mo'Jiva's white label program, these players can mobilize their client's content while still maintaining ownership of their existing relationships and content partnerships.

Mo'Jiva's white label program serves as an extension of a product/service offering for advertising agencies that serve brands in a variety of other media (print, online, TV), who want a mobile solution and want to maintain their own brand presence in the relationship. This is ideal for agencies with online clients who want to mobilize.

The program is also suited for publishers who have content in other media and want to monetize it through mobile. Mo'Jiva's self-service ad delivery program features include: real-time reporting, ad-insertion and campaign management in one simplified, integrated location.

Mo'Jiva works with agencies and publishers on a monthly hosting and revenue share agreement.

The Mo'Jiva served ads are producing industry standard or better results for campaigns run to date. The company recently surpassed 100 million in ads served in less than 90 days since their launch in early May.

About Mo'Jiva

Mo'Jiva is a super-easy, one-stop solution for advertisers and publishers who want to break into the mobile advertising market. It's simple to use, simple to manage and gives unprecedented accuracy and control over mobile campaigns. The Mo'Jiva Self-Service Ad Delivery toolkit allows advertisers to create efficient mobile campaigns and deploy mobile-compatible landing pages on-the-fly to promote their products and services. Clients enjoy the ability to effectively reach a specific audience via a number of targeting capabilities including location-based technologies, device characteristics, time and content & context. Mo'Jiva publishers effectively monetize their mobile content by displaying premium mobile ads, while partner brands and advertising agencies deliver meaningful, integrated mobile advertising campaigns through the mobile design studio and the fantastically-simple, full-service campaign management suite.

PR Inquiries:
Kate Berg
914 299 5016
kate@mojiva.com

Business Development:
Dan Goikhman
732 996 0913
dan@mojiva.com

New Platform Meets Demand for Utility and Innovation in Mobile Web Advertising

MORGANVILLE, NJ--(Marketwire - June 26, 2008) - Mo'Jiva, a new mobile web advertising platform that launched in the beginning of May to simplify the creation and delivery of location-based hyper-targeted contextual mobile ads, has reached a milestone of serving more than 70M ads and holding over 120M in advertising inventory in the sixty days after launching its services.

Serving the next generation of mobile media publishers and advertisers, Mo'Jiva provides feature-rich self service mobile ad delivery that is producing industry standard or better results for a host of campaigns run to date.

"We are pleased with Mo'Jiva's self-service mobile ad network and tools," said David Chang, VP of Marketing of SnapMyLife, a rapidly growing mobile social media site that enables consumers to view photos from around the world on their phones. "Mo'Jiva has built a platform that's easy-to-use and quick to set up."

The platform toolkit includes an Integrated Self-Service Location-Based Mobile Ad Delivery toolkit, page builder, real-time reporting and mobile campaign management. Mo'Jiva delivers a full-service location-based mobile advertising solution for end-users (self-service advertisers), publishers, and advertising agencies alike. Mo'Jiva also features a mobile design studio which can help clients easily transition into mobile with new or existing content.

About Mo'Jiva

Mo'Jiva is a super-easy, one-stop solution for advertisers and publishers who want to break into the mobile advertising market. It's simple to use, simple to manage and gives unprecedented accuracy and control over mobile campaigns. The Mo'Jiva Self-Service Ad Delivery toolkit allows advertisers to create efficient mobile campaigns and deploy mobile-compatible landing pages on-the-fly to promote their products and services. Clients enjoy the ability to effectively reach a specific audience via a number of targeting capabilities including location-based technologies, device characteristics, time and content & context. Mo'Jiva publishers effectively monetize their mobile content by displaying premium mobile ads, while partner brands and advertising agencies deliver meaningful, integrated mobile advertising campaigns through the mobile design studio and the fantastically-simple, full-service campaign management suite.

Contact
PR Inquiries:
Kate Berg
914 509 5166
kate@mojiva.com

Business Development:
Dan Goikhman
732 996 0913
dan@mojiva.com

Mo'Jiva Launches Integrated Mobile Advertising Platform; Bringing Mobile Media 2.0 with It
Self-Service Mobile Advertising Platform and Design Studio Simplifies Going Mobile for Advertisers, Publishers, and Advertising Agencies

Morganville, NJ - May 05, 2008 - Mo'Jiva, a new self-service Mobile Advertising Delivery Toolkit that launched today greatly simplifies the creation and delivery of location based hyper-targeted contextual mobile ads. Mo'Jiva serves the next generation of mobile media with a focus on Brand Management and Premium Mobile Marketing. The feature rich suite includes an Integrated Self-Service Location-Based Mobile Ad Delivery toolkit, Wizard-Style Page Builder, Real-Time Reporting and Mobile Campaign Management.

"At its core, Mo'Jiva is a self-service mobile advertising suite capable of delivering billions of highly-targeted, relevant, interactive contextual advertisements. Our Publisher Solutions and Mobile Design studio are in place to help online publishers, bloggers, and content providers -- anyone on the web, to quickly and easily go mobile and monetize their content. We are here to usher in and serve the next generation of mobile media," explained Dan Goikhman, Mo'Jiva's Business Development Officer.

Mo'Jiva delivers a platform that's primarily easy to use, quick to setup and plugs in smartly. "With a carefully designed backend system, location based targeting and real-time reporting capabilities, it is intelligent, lightweight and mobile clients love it," says Krishna Arvapally, Chief Technology Officer of Mo'Jiva.

"This market feels like déjà-vu all over again," said Miles Spencer of Vaux les Ventures, the angel group that gave Mo'Jiva its start. "Like the online ad market a decade ago, we have content producers needing to "mobilize" and advertisers or their agencies looking to effectively manage their growing mobile campaigns and strategies in one place. Someone had to tie it all together. What the guys at Mo'Jiva have built is complex under the hood, but simple on top -- just the things we like to back financially".

Via both its mobile design shop that helps clients incorporate a mobile presence by creating high-quality interactive mobile content pages and its mobile advertising platform, Mo'Jiva delivers a full-service location-based mobile advertising solution for end-users (self-service advertisers), publishers, and advertising agencies alike.

About Mo'Jiva

Mo'Jiva is a super-easy, one-stop solution for advertisers and publishers who want to break into the mobile advertising market. It's simple to use, simple to manage and gives unprecedented accuracy and control over mobile campaigns. The Mo'Jiva Self-Service Ad Delivery toolkit allows advertisers to create efficient mobile campaigns and deploy mobile-compatible landing pages on-the-fly to promote their products and services. Clients enjoy the ability to effectively reach a specific audience via a number of targeting capabilities including location-based technologies, device characteristics, time and content & context. Mo'Jiva publishers effectively monetize their mobile content by displaying premium mobile ads, while partner brands and advertising agencies deliver meaningful, integrated mobile advertising campaigns through the mobile design studio and the fantastically-simple, full-service campaign management suite.

Contact

PR Inquiries: Kate Berg
914 509 5166
kate@mojiva.com

Business Development: Dan Goikhman
732 996 0913
dan@mojiva.com

Mo'Jiva was also a proud sponsor of a recent Techcrunch Charity Event at Hollywood: http://www.techcrunch.com/2008/04/15/2100-people-party-in-la-with-popsugar-and-techcrunch/